Kaija Pöysti

Coach

Background

Kaija started her first company Trantex when she was 23 years old, studying physics and applied mathematics at Helsinki University of Technology (now Aalto University). After growing Trantex into the largest software localization company in Europe with 260 employees and a successful exit she became an Angel Investor, board member in several large companies and growth SMEs, and in two major VC funds. Founding member of the Finnish Startup Foundation, the organization behind Slush, she is passionate about deep-tech companies, data science and AI/ML, and an LP in three deep-tech Finnish early-stage and growth VCs. She is also certified coach under the EIC Accelerator Programme.

Coaching History

I coach deep-tech companies in different industries, including energy, sustainability, food, health and IT/digitalisation. My special expertise is in AI/ML and data science, using them to create unique value to customers and developing efficient business models for them. I also coach on systematic growth management, team building and fundraising. As an Angel Investor I have invested in 15 companies with 2 successful exists.

Areas of Expertise

Renewable Energy Systems.
Energy Storage.
Energy Management Systems.
Sustainable Transport and Fuels.
Energy Innovation Ecosystems, incl Lessons from the Startup Nation, Israel.

Coaching Topics

  • Crystallization of value proposal
  • Business model development (especially XaaS models)
  • Fundraising and pitching
  • Systematic growth management (internal processes), team building
  • Partnering strategies
  • International Business Development
  • Using AI/ML and data science to develop new services and create value to customers

My Approach to Coaching

When growing my first company I learned the principle of “Ask Why five times” to find the root cause of an issue, because successful business is built on addressing the root causes. I am endlessly curious to help companies find new and better solutions to the needs and challenges of their customers, and share my experiences on how to navigate the path to international growth.

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